Franchise Development Guide

When a franchise based on entertainment which is developed internally (in this case, with an animation studio division), other development groups working with the property within the umbrella organization needs creative guidance as well for both internal creative development (toys, publishing, and consumer products) as well as for licensing departments as they develop and define their external licensing guides. This could be called a multi-platform intellectual property style guide, or a consumer product development guide. Essentially, it's a book to share with co-developers and other creatives to help keep everything on-brand, especially with a character-based entertainment property with a strong visual languagem voice and tone.