Collibra Brand Guidelines

Collibra is the Data Intelligence company. Collibra organizes huge volumes of information, governance policy and data procedures that are otherwise dense, disconnected and intangible to serve up insights, action items and learning tools in one platform. This streamlined process is relatable and accessible to everyone in the organization whether they are a data scientist or a business lead, which empowers individuals and teams to contribute, collaborate and make the most of their valuable data.

We refreshed their brand starting with a strategy to position Collibra as the industry leader they are. Stepping forward with a more confident but never boastful look, it was important that the brand be both sophisticated and approachable. We broadened their design language with a modular color block system and a library of geometric illustrations, to help communicates how Collibra helps its clients discover, understand and use data. The new brand made its debut at Collibra’s own Data Citizen’s conference in London making it’s way onto taxi cabs and a tube takeover at Canary Wharf station.

Our Role:
Brand Strategy
Tone of Voice
Brand Identity
Campaign Design
Art Direction
Photography
Web Design