Snowboard brand

Rejected proposal for a new snowboard brand.

Brief:

Company background
1. Snowboard equipment
2. Enthusiastic about this sport
3. Relax, lay-back, vocational, family trip

Slogan
See The Board, Feel The Shine

Objective behind this Slogan is for our customers to feel winter sports is not all chilly, but we fuse the summer feel and the shine into our board.

Colors
1. sunny and bright, NO dark/gothic
2. gender neutral design