Poultry Joint brand concept

The idea is based on organic raised chicken. I chose a chicken head and some earth tone colors to lead that artwork direction. A location pin was an emphasis that customers should always opt this business, these products first over the market competition right at the firm location.

I started my design process by sketching some rough thumbnails using a pencil and a paper. Then i scan the sketches and use Wacom Cintiq to refine the ideas, do some clean ups and getting a clean correct sketch. I later transported It to Adobe Illustrator for final visual touches.