Carebook Healthcare platform
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Used skills
User Experience design
User Interface design
Branding
Motion design
Research
User testing
Overview
Carebook is a healthcare platform, from march 2018 to march 2019, my contribution there had several challenges to solve. From trying to tight together several functionalities and ideas in one single app; to create app modular components with flexible branding.
After a few months and once the healthcare platform was more established we wanted to add pharmaceutical functionalities, like loyalty points, managing pharmacies and prescriptions.
The exciting process of redesigning of what would be a design language: consistent, modular, scalable, branded, flexible, accessible.
Consistent, we harmonize every element on the design. Palettes, shades, mobile and web font styles, effects, etc.
Modular, using constant validation with the developers-teams we build the design-components using the Atomic-design approach.
Scalable, these first main blocks or “Atoms” will serve on the next months and years to grow the company, brand and several apps.
Branded, we had as a goal to fashion a recognizable brand, BUT easy to white-label at some point with other partner brands.
Flexible, this new design language should let us express the brand on an extensive umbrella of assets. Not just apps, but pitch presentations, posters, paraphernalia, more.
Accessible, we researched, selected a couple of typefaces, found and choose the one that would be optimize to render on devices. At the same time we put a lot of effort choosing good contrast on call-to-actions buttons and text for people with any kind of vision capability.