PayScale Split Landing Page

Our client needed to guide its different types of users to different parts of the site, one focusing on B2B solutions and the other addressing consumers.

We distinguished the two sections of the site using motion and color. The B2B side had a darker red and purple color palette, appealing to the more professional browser. The B2C side was brighter and more energetic. Both fitting well into a broader range of brand color, we built one site for two different users.

Hope you like it!