FAIL FEST Event Visual Identity

Event visual identity and logo design I did as part of Youth wakes Varaždin project (check that shot :P).

Fa!l Fest is focused on professional and life mistakes that led individuals to success. The purpose of this festival is to problematize the so-called "culture of mediocrity", i.e. the assumption of success based on goals, not process.

Highlighting the importance of mistakes that were crucial in one's professional or personal life for later business and personal success.

Logotype was designed analogously by cutting and arranging paper strips, later vectorized and finalized in AI.

Dribbbbbbbbbbbbling you soon! (: