Studio 72 Secondary Logo
Simple is often better!
If you can never stick to a style and always change ideas, or feel that you are constantly in need of change then you are probably "over branding".
More does not equal better.
Effective and authentic is the goal.
It's about the quality of fonts, the details in the design, or the subtlety in the colours.
This is why I love the design process. How finding that perfect font can express exactly what a business is. To creating something custom that is completely unique to a brand.
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This design is a secondary logo variation as part of a full concept of a fleshed out brand.
More to come!
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