Siddiqsons magazine

Siddiqsons (a leading denim production company) embraced a new direction by introducing environmental friendly denim. They wanted to tell their clients about it through a 32 page A4 sized magazine.

I wanted to show that a little differently. So I made few of the leaves into denim fabric that sit with other natural leaves, representing that denim has become safe and can co-exist with nature. The execution was also mine, using Photoshop to turn a denim texture into photo-realistic leaves.

Let me know what you think about this idea and its execution.