Econolodge Rebrand

A recent project I have been working on. I'm working on rebranding a hospitality company: Econolodge. Goals are to improve user perception and introduce NFC check in + text alerts to streamline the check-in process. I want to streamline the process of booking/staying in a hotel/motel.

What you are looking at is the representation of 100 sketches and many dozen digital interpretations to narrow down to this concept.