Our Rebrand Logo Process
In need of a fresh start, we began at square one, and considered what direction we really wanted to take Sleepless’s new logo. Type-focused? Retro-inspired? A monogram? What about owls? Does the rooster look cool enough?
Taking over a year, and including the entire team (designs and developers alike), the process culminated in an incredibly vast variety of designs options. We explored nearly every avenue, to make absolutely, positively sure we were on the right track.
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