Plazma Rituals Campaign
Plazma, the most selling Serbian biscuits brand wanted to establish the territory that plazma is something that people consume every day in their own unique little plazma rituals. That everyone has their own best plazma combination or moment to consume it. A series of “plazma moment” under the umbrella message “Your plazma rituals. All you need.” appeared all over. With different messages relevant to the place they were placed.