Customer Journey Map

The client's name will remain undisclosed for confidentiality reasons.

Project Brief: To develop a robust website that is scalable and delivers information properly, it is important to build a complete content structure in order to have consistent and structured elements across all regions of the site. To do this properly, I conducted research and evaluation into each user profile type in order to determine the exact needs and requirements for each audience member. I created a detailed assessment of needs and priorities for the client's website in order to guide the overall structure of the site’s content presented in a user journey for one of the user profiles, a cancer patient.