Christian Martial Arts Ministries Rebrand

Christian Martial Arts Ministries is a local non-profit Taekwondo group in Grant County, Indiana. The school focuses on bringing people together in a community centered on Christ first, self-improvement second, and Taekwondo third. A group of five marketing and design students, including myself, reached out to the non-profit expressing interest in rebranding the school and creating a marketing plan to help them achieve their business goals. After conducting interviews, surveys, and lit reviews, our design team started ideation for the brand type, colors, and wordmark. The final product reflects Christian Martial Arts Ministries Korean heritage through the colors and logo mark, while addressing their modernity through the type.