La Vuelta al Cole - Branding

https://www.lavueltaalcole.com/ is a project promoted by Fundación Unoentrecienmil in which all educational centres are invited to organise a solidarity race. The contribution of each runner is destined to a research project on childhood leukaemia.

The foundation wanted to take LVAC to something bigger, so it was necessary that the brand could work outside the school world and be applicable to merchandising. I created a "school runner" and a schools "family" with a hand drawn style.

Sergio Rodriguez animated the characters to make them come to life in the website.