Deturner

As you probably know, we are big fans of the automotive industry, hence we were very happy with our newsest order: Building a complete visual identity for a car cosmetics manufacturer.
The premise was to create an original premium product that would refer to the automotive classics, and also stand out on the market.
It is very difficult to find the original name with an available domain on the network (pl, com). We managed to accomplish this task by creating the name Deturner, which is a hybrid of words derived from the owners' names and the word detailing.
The second element was to design the logo, which in its form is inspired by logos from classic car rallies.
To communicate premium quality, the upper part of the logotype has a coat of arms that creates a signet ring with the letters D + T connected,
which are the first letters of the brand name and the name of the owners.