Caroki - Full Service Renting Car

Caroki - Simplicity and Security. The center of used cars in Switzerland.

The goal: Create a modern, young, neutral and down to earth identity that can be easily use online and in the field service. Which transmits to the future user the ease of using of the services, comfort and carefree driving,

I proceeded to develop the logo together with the creation of the brand guidelines, after digital sketching 5 logo concepts and the final feedback of the client.

The target group (Color Palette Selection) was define as the confort lover, stressed family man, phd student/ graduate.

Check out the final outcome > www.sofiamoraes.com