The Shape

One supercharged circle
The shape that matters in design, is the business circle. My name is Vlad Tirla, I work as a product designer and I create the right circle. At your place and remote.

I’m not selling innovation.
Sounds bold?
Well, it does. In fact, I believe that the innovation term is slowly loosing its credibility and impact, as apparently, nowadays everyone is doing innovation. A rental app is innovation, a news website done different is innovation. Even a new design process is called innovation.

What if we get a bit more humble, as individuals?
Nobody is perfect and nobody is 100% right. As we rush on a daily basis to check bigger growth numbers, we often forget that a sustainable ecosystem is always built on humble individuals who takes the right approach. So this is why I’m not selling innovation. Because innovation is a consequence of natural patterns. Of previous iterations, of past trial and errors.

What am I selling then?
Common sense. As simple as it sounds. Because a process is a process, design standards are design standards and business has straight to the point rules. What comes on top and brings value, is the involvement, empathy and passion to deliver a better life for the people I make products for.