Cannabis Nation - Golden Ticket merch

Cannabis Nation released a product called Golden Ticket and was in need of a custom printed hoodie for their launch party.

I wanted to give tribute to what the product was named after, one of the greatest stories and movies of a generation, but we didn't want it to be over the top. So the one item I wanted to use, was Willy Wonka's top hat. After that was illustrated (in a way I was confident it would print without problems) the rest fell into place. I really enjoyed how the overall design-shape turned out. Despite so much ink on a garment, there was enough negative space to give it a nice hand.