023 - GCFX App Landing Page

Keyword: Entrance

Using a landing page as the entry point is a common way for most of the marketing campaigns or application download page, rather than driving users directly to the application store, we tend to drive users to our own property to acquire conversion data.

When measuring the efficiency of a product entrance, it is very important to define as many tracking criteria as possible. It can help the marketing team to measure the result in an effective way. Where are the traffics come from? How well is the conversion rate? What page makes user bounce?

Once we have the basic idea of the funnel performance, the next step is to distinguish whether the data is signal or noise. People normally use heatmap and scroll tracking to help further analyze and verify the initial assumption.

GCFX is like any other online money transfer provider, it requires a user to further verify their identity before using the service. That makes the tracking even more important since there will be a very high chance the user will drop out during the verification process. It is rational and logical, the work will be very challenging but the outcome will for sure be rewarding.

By Kevin Hon Chi Hang on 2020/01/22

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