Levi's 815 San Francisco

Launch 815 Market Street Store with a BIG IDEA that reinforces the core brand heritage of innovation and resonates across all marketing touchpoints to achieve the following by connecting Levi's pillars of giving to san Francisco's treasured landmarks. We came up with designs solution iconography that built into the existing brand guidelines system. The goal is to create a set of alternative solutions for the digital platforms that resonate with locals and their lifestyles.

Stay tuned...