Electric Picnic Festival - Portland Oregon Festival Tee
This design was used for Portland Oregon's Electric Picnic festival. Portland, being weird and the City of Roses has a lot of culture to it. So I wanted to play respect and do what I can to make the designs represent that.
So the solution I landed on was kind of nerdy. I took very literal elements to represent the City of Roses, and rand down graphic design history, changing the visual style with each technique.
So we ended up a focal point on a very modern eye design, supporting guiding elements (hands) that were pen and ink, inspired by old science magazines. and lastly, 80's MTV ads to inspire the typography.... welp. It's Portland-weird alright.
adobe illustrator
brewery
deschutes brewery
design
festival art
festival branding
festival design
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joeythunder
merch
merch design
portland
typography art
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Posted on
Jan 21, 2020
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