"SIMONA Makeup Artist" - logo and branding

Project: Logo and Branding for a makeup artist Simona

The task of the project was to create a meaningful, elegant and feminine logo and branding with an air of mysticism and spirituality present in the elements and in the combination of hues of the visual identity.

The lightweight word mark represents delicacy and conveys an elegant quality. Two stretched lines of the letter "N" symbolizes the artist's mission - to provide services beyond the client's expectations and to look for creativity beyond the horizon.

Grayish pink tones with a hint of purple were chosen as the main brand colors to represent femininity and to emphasize the mystical side of the brand's visual identity. To highlight this side even more, a symbol of a mandala was chosen as the basic element of the visual language.