Born for Hugs (Huggies)

Some parts from the ad project "Born for Hugs" (Huggies, Kimberly-Clark, Ukraine), designed while working in ISD Group (digital creative agency n Kyiv). This ad campaign communicates to Ukrainian mothers about the power of Kangaroo care method for newborn, especially premature babies. It contains promo website with the interactive educational test, SMM, youtube video etc. The visual style is based on the idea of mother's hugs - infinite, warm and natural world for the newborn, as well as on the form and color palette of the logo.
https://2017.bornforhugs.com.ua