Fly Streetwear Logo Design | Fictional high end streetwear store

This is a logo design created for Fly Streetwear, a fictional high-end streetwear retailer.

Its goal is to achieve a modern, yet classy approach to a flat letter icon while standing out from the crowd.

I believe it met the mark for all of these points and envokes a sense of loyalty and trust between the brand and its high class, luxurious target market.