Bliss - Logo Grid

For this logo design, I created a bespoke typeface that feels elegant and bold at the same time. This apparent contradiction clearly matches the personality of Bliss that is provocative and stimulating without losing its delicacy and style. At Bliss, they are creators by nature: it is something that they have in their essence. They take simple things, such as threads, and using their creativity and experience they are capable of turning it into something beautiful and unique. Inspired by this idea, I created the logo out of apparently rather simple geometric shapes that when are put together compose a naturally engaging and attention-grabbing logotype.