Atto
Atto Soap
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Client
Atto, Atto Soap
Services Rendered
Branding, Packaging Design
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Atto Soap is the finest facial soap handmade in Melbourne, Australia with top-quality, certified organic and natural ingredients.
They have selected the premium certified organic plant-based oils for our soap. They always source our ingredients locally whenever possible. For example, our olive oil is from an olive farm in Victoria. When a local ingredient is not readily available, they do their best to select quality certified organic ingredients from overseas. Atto soap is made through a soap-making method called "cold processing".The cold processed soap is made only with a natural chemical reaction (without external heat), therefore retains more skin-nourishing vitamins and minerals.atto soap does not strip your skin, in the same way, the most facial cleansers do, and is extremely gentle even on sensitive and delicate skin.
About Sake Kasu
Sakekasu is the sediment left over from sake production and is the miracle ingredient in many Japanese skincare brands. It is rich in vitamins, minerals, amino
acids, and arbutin. Arbutin prevents the formation of melanin. In Japan, it's well known for its capacity to improve complexion. which possesses anti-aging and anti-
inflammatory effects, and can assist with lightening and evening skin tone. It is naturally mildly fragrant, alcohol-free, and very gentle on all skin types.
Sakekasu is also thought to boost collagen formation, strengthen hair, metabolize fat more efficiently, improve digestion, relieve constipation, promote the production of
red blood cells, protect liver and kidney function, reduce stress, reduce cancer risk, prevent high blood pressure, prevent allergies, and slow aging.
I was asked to design the branding and packaging design. The logo sign and logo mark designed according to the brand principles we defined together with the Atto team.
I wanted to help the masses associate and identify the product, I’ve decided to play with the letter ATTO. The logo is not just a stylized brand letter ATTO but refers to a Japanese Kanji character 酒 (sake wine).