Breathe Mask
Breathe Mask
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Client
Breathe Mask
Services Rendered
Branding Design
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The Breathe brand represents freedom, sustainability, style, authenticity, purity, quality, and full engagement with the world around us.
Breathe provides air filtration masks that enable health, vitality, and full access to life quality in any environment. Breathe is a top-end instrument of health and vitality.
As an authentic collaborator in personal health maintenance, we must project these personality characteristics at every touchpoint with our customers, consistently and continually.
The brand personality describes the tone and manner of the Breathe brand that we want to communicate, in both the things we say and in the interactions we have with key audiences.
Live. Breathe.
They’re committed to purity.
I was asked to design the branding and style guide. The logo sign and logo mark designed according to the brand principles we defined together with the fantastic Breathe Mask team.
Typography
for the headers, We choose the serif font. We’ve chosen the font called Roboto Slab. What we’re aiming for was a sense of feeling of elegance but also bold and Unconventional feeling. We’re using Source Sans Pro as a body text for the readability, the font is easy to read in small sizes. On the other practical side of things, you notice we’re using google fonts. Google fonts are used to ensure stability and avoid licensing issues.
Colours
We’ve chosen blue as a primary colour.
What we sense in blue is the sense of safety and breathe. These colours are selected to make the branding more engaging. We’re looking for vibrant and almost neon colours to convey a friendly look. Background effects will be used to make the brand's colours more dynamic. Gradient subconsciously leads users toward the focal point and infuses a bit of life into design elements.
Logo
We wanted to help the masses associate and identify the product, We've decided to play with the letter B. The logo is not just a stylized brand letter B but refers to a face mask
Art Derection by @noko