Once — Brand details styleguide

Hey delightful dribbble friends!

Shot #2 - You can find some highlights of Once Brand Styleguide. Mark, typography, pattern, colors. A sexy colette Blue backed by a simple black/grey/white trio. But we're not forgetting about tangy colors to twist our marketing.

Attached, you'll find an excerpt of our brand survey, this is one part of the process we used to define Once Brand even if we're still figuring out new stuff everyday as we're a growing product.

We want our users to feel like they can include their own brand into Once.

So we kept our UI sober & neat - Still we wanted to embody the playfulness and creative traits of our product (engaging/interactivity) so we're playing with colors, highlights and other stuff you'll see later.

Feeling curious? Want to keep in touch?

👉Go to our Upcoming Product Page

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