Nightjar Hotel Branding

Nightjar Hotel is a Victorian-Gothic Era styled hotel experience cradled in the eclectic and storied locale of Salem, Massachusetts. With an abounding history of gloom and magic, Nightjar perfectly encapsulates the new-wave gothic experience without the gaudy contrivances customarily thrust into the popular culture.
Through the creation of a visual language, we reinforce the aesthetic of New England culture, while providing a freshness
and levity to elevate the overall vibe of Nightjar. By employing iconography important to the region, we honor the historical origins of Nightjar while breathing new and contemporary style into their identity.