Eticittà map

Map of Eticittá an imaginary city designed for the employee handbook of Cassa Rurale Rotaliana e Giovo, an Italian bank. The 12 neighborhoods of Eticittà showcase the values that Cassa Rurale Rotaliana e Giovo stands for. A blueprint of the code of practice followed by the bank, the city guides clients and employees on a journey inside the cooperative credit’s ecosphere comprising of “Rights and Duties”, “Common Good”, “Future”, “Knowledge” and “Reciprocity”
This is just part of the whole branding project developed by KillerIdea and Evoq and the start of a hopefully long-lasting great creative collaboration.
Read more about the project on https://www.behance.net/gallery/89229981/Eticitta

Illustrations by @Chiara Vercesi - Sail Ho Studio
Creative direction and graphic design by Killeridea and Evoq design