Pacific & Central
Much like the original train station from which it was named, Pacific & Central was to be a jovial meeting place to relax, eat simple food and socialize with your neighbors. However, unlike the train station, no wild buffalos are barbecued on the grounds (but don't fret, these same giant creatures watch you from the coasters and walls). The brand identity system was inspired by the vernacular of railroad timetables and vintage photography to create an experience that is both engaging and memorable.