Website Redesign - Wireframe

For some time now, I’ve been part of the team helping to redesign the Monster House Plans website. Here is only a portion of the full site redesign that is underway. We're exploring the entire structure and user experience of the site and developing the new site from the ground up.

The current site isn't as visually attractive or easy to navigate as competitor sites. We were tasked with trying to incorporate elements that appealed to a longer buying cycle than typical ecommerce sites while updating everything to create a much more appealing user experience. On top of this, the site needed to be built with custom SEO and conversion strategies incorporated.

What's shown here is the first wireframe for the homepage. It's designed to appeal to current customers with branding elements similar to what is being used in the live site, while addressing the new strategies and directions.