Cure Cancer Foundation Branding

Cure Cancer Foundation is a grassroots movement to generate funding for initiatives at the Cross Cancer Institute—including research, diagnosis, treatment and patient care.

The concept combines a heart, a ribbon and a crossed bandaid. The curved lines convey gentleness and positivity, while the teal colour depicts hope and healing. Overall, it created a visual balance.

From a marketing perspective, the icon is versatile and adaptable to cross-platform materials.