Tell An Epic Story - FRAMS

FRAMS (Friends of Royal Alberta Museum Society) is an independent community organization that supports and enhances the goals and activities of RAM through a mutually beneficial relationship.

The challenge was to attract high-level individuals by using low-cost giveaways. With this in mind, our primary approach was to create an impactful statement to encourage more donours. We proposed three promotional pieces: a strategic plan booklet, a sponsor package and a postcard leave-behind. All of which were distributed during RAM’s opening week.