GULA Menu Mockup

GULA is an ongoing project with a bar concept based in Indonesia. The word gula in Indonesian means sugar, however, it is also Latin for gluttony, which is particularly fitting. The concept is based on the idea of the seven deadly sins, with Gluttony being the biggest sin of all. This idea is shown in the logo & visuals by incorporating the devil’s horns on various cocktails and food.

The bar concept aims to create specially crafted cocktails for each of the seven sins, as can be seen in the menu concept. This concept is still an ongoing project and not yet finalized.