Dating in a coffee shop
Sales gets compared to dating all too often, with good reason. Like dating, those early interactions with a prospect determine whether the relationship will continue, or whether it will go dark right then and there.
Too much too soon can put off a prospective buyer as surely as proposing marriage on the first date.
The sell sheet is a short and sweet first impression meant to generate interest in your product or service. It’s like flirting for your business.