Mazda: Auto Show Activation

The new generation Mazda3 celebrates its roots by returning to basic philosophies in Japanese art & design. For their Canadian Autoshow tour, we let guests feel Japanese craftsmanship firsthand. We built a kiosk which housed artisanal objects and invited guests to touch. Touching each object triggered animated content that flowed over two screens. This act of interacting with each object highlighted the inspiration behind the all-new Mazda3.

Credits: Thinkingbox, Mazda, Wunderman Thompson
My Role: Design Director