Pricing table - IoT Tariffs (SaaS Web App)

Perhaps one of the MOST challenging and complex pricing tables I created last year.

(See the carousel till the end to see artboards that didn't make a cut)

I can't stress enough how vital for a UX designer to be aware of cognitive/behavioral psychology principles.

Too much information disturbs focus. If it’s not presented in the order of importance that creates EVEN more cognitive load on people and they leave the app and cross you off the list.

Best,
Alex