Vardast SaaS Startup - Brand Concept
Taking a retro-futuristic approach in the creative process seemed right for Vardast. It holds dear the legacy of traditional market and puts it in perspective according to the brand vision.
Back then every successful merchant had two kinds of staff to help them. One for running daily errands and a more skilled one for taking over some lines of service while the merchant was away or busy dealing with more professional matters.
The skilled trainee helping the merchant is called “Vardast”. Their ability to observe, learn, practice and master every skill is a lot like the artificial intelligence used in Vardast.
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