Lazy Hunter restaurant

LAZY HUNTER
Restaurant

Lazy Hunter is an exciting street food restaurant based in Kentish Town, London that serves best steak and burgers in town. Exciting restaurant requires exciting branding. That being said, the entire idea behind the logo mark was to translate it's rich
and tasty culture in its visual representation. One of the most important pillars of the name was it's key values: Cheekiness,
fun, quirky and humour. Simple, stylish with a sprinkle of hunting spirit in mind. These are the phrases that represent what lazy hunter stands for. Knowing that, the goal was to take one particular element and make it the focal point of the brand. Humour was the chosen subject which inspired and drove to create the identity. Setting a trap in a funny way was as much as a metaphor for luring folks in to get their boots polished and knives sharpened for a good meal as well as being community's top spot to get together.