Tonic The Aesthetic Bar Logo

Tonic The Aesthetic Bar Our client, "Tonic The Aesthetic Bar," needs a logo for their business. This is a beauty clinic that prioritizes facial and body skin care with natural products. The company wants all customers who have visited to feel comfortable and more confident. All women with different skin colors should feel confident and beautiful in their own way.

After reading the brief and discussing with the client, I tried to offer a logo concept that combines a woman symbol and a leaf. The woman symbol represents the main target of the clinic, which is women aged 19-30 years old. Then, the leaf symbol represents that the products used in this clinic are herbal and natural.

I also chose green as the color to reflect the focus on natural and environmentally friendly products or services, which are healthy and refreshing, so customers can feel peaceful after the treatment in the clinic.