Pardot Rooftop Mixer

These are some marketing materials for a rooftop mixer hosted by Sercante following the Salesforce Connections conference in June 2019.

When creating assets for specific events hosted by Sercante, I love to play off of the existing brand while giving the event it's own look and feel. It's a great way to push the boundaries of the existing brand and to test out new ideas.

In this case, I experimented with a color palette that was sophisticated yet playful and wasn't too far of a departure from the existing brand.

This color palette also works well with the aesthetics of the venue.

These examples show both a digital and print piece that I designed and developed, the landing page for the event as well as the flyer design that was printed as pearlecent, heavy-weight flyers.