017 - GCFX Brand Imagery & Iconography

Keyword: Familiarity

There is always a moment you can tell without asking some people whether they belong to the same family. Maybe they speak in a similar tone, maybe their dressing style is close or maybe they look alike. All those judgments probably come from your sixth sense, and it is the same way for how people normally experience a product.

The first impression is very important. This feeling dictates the next step that your customer will do with your product. Putting user experience aside, the elements on the elements on the interface look connected with the brand itself can also get a sense of familiarity. It will make your customers feel like the brand is communicating them through interfaces.

When we were working on the interface element of GCFX, we intentionally put the silhouette of the mark on top of the icon graphic as its highlight. And it works really well when putting them along in the right places. The brand image can build up immediately in your customers' impression, this is the value of a properly implemented brand imagery. It is hard to measure but you can definitely be noticed.

By Kevin Hon Chi Hang on 2020/01/16

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