IoT Dashboard empty state (SaaS web app)

"Your design should be beautiful."

It’s a very broad and subjective topic, but in general, people are DRAWN to beautiful things and your design must be aesthetically beautiful.

You can’t solely rely on solving problems because the chances are there are other 10 things that solve the exact same thing.

But customers should feel that your product is authentic and handcrafted.

Best,
Alex