Proclaim
The purpose of Proclaim is to encourage more people to open their Bibles and develop a personal relationship with Jesus. Proclaim connects a community of Christians who want to share the scriptures that inspire them and how their faith has been strengthened by meditating on the Word.
The identity represents this idea of sharing faith by blending a speech bubble, the cross and a ‘P’ monogram. The icon was built on a geometric grid and stylized with rounded corners in proportion with the larger circles.
A soft color palette, inspired by creation, reinforces the welcoming tone and increases the legibility by being readable on both light and dark backgrounds.
All of these elements combine to create an identity that invites people to come together and proclaim their faith.