Have You Met Andy?

See more here:
https://www.nikkamb.com/andy-player

Andy Player is a whisky brand owned and distributed by Emperador Distilleries—an alcoholic beverage company under Alliance Global Group. Emperador is Philippines’ largest high-quality liquor manufacturer and the world’s largest brandy producer.

After a 25-year hiatus, the popular ‘80s drink, Andy Player Whisky, was re-launched to the market with a new blend personally mixed by the man behind the scotch drink, business tycoon Andrew Tan. The management assigned our creative team to develop a teaser campaign, followed by a full product launch to announce Andy Player’s comeback.

The team came up with several concepts to trigger curiosity with Andy Player’s mysterious character. The campaign was divided into phases. First, there was a teaser to entice the younger market. During this phase, we proposed out-of-home ads featuring a handsome gentleman meeting a beautiful young actress. She described him as bold, rich, classy and smooth. We added dark and warm graphic tones to give out hints that Andy Player is actually the locally loved whisky drink.

The second phase focused on social marketing and media promotion through radio DJ spiels and online influencers. The last phase was the product reveal via billboards and TV commercials.