GitHub Brand Video "Building the Future" and Universe Exhibit

GitHub "Building the Future" Brand Video Animatic
Our challenge was “How do you increase brand awareness amongst a global community this vast, diverse and impactful?”

Our high-level goal was to increase GitHub's brand awareness and deepen the positive experience fans have with our brand.

Our solution was to highlight and celebrate ahead of and at Universe 2018 what’s possible when developers from all around the world come together on GitHub to create, share, and iterate on something bigger than themselves.

The Work:
Building the Future Brand Video
Millions of futures are being built on GitHub every day by individuals like you. Through the power of open thinking, an open internet, and open source, now is a moment of unrivaled potential. Gone are the days of waiting for someone else to find the way. It’s people like you—with an idea and a passion to ignite change—that are actively building tomorrow.

Building the Future Exhibit
These video(s) culminated both online and at an on-site exhibit under the campaign moniker "Building the Future." Attendees visiting the exhibition could learn more about each developer featured, and hopefully, leave a little more inspired.

Role: Creative Director and Strategist
Storyboard/Video Artists: Tony Jaramillo, Cameron Foxly, and João Ribeiro
Designer(s): Kim Estoesta and Cecilio Ruiz
Video Production Partner: Slow Clap
Event Production Partner: AgencyEA

See the animatic video here: https://vimeo.com/385104377
See the final brand video here: https://twitter.com/alexisohanian/status/1040647737434406913?lang=en