Social Ads for Suunto

Suunto is a Finnish company at the forefront of design and innovation for manufacturing and marketing sports watches. They proudly promote their product’s durability and everyday atheistic appeal which reflects their Nordic identity.

Suunto engaged us pre-holiday season to formulate a social ad campaign across EMEA, North America and Australia that was targeted towards promoting athletic performance, lifestyle, customization and product features for the Suunto smartwatch range.

Six directions were taken to reflect our client’s objective - present an authentic and trustworthy tone that strongly links the needs of the everyday athlete to the reliability and performance to our product while building brand awareness and retaining the trust and familiarity to the brand.