Letter Mark Logo Design
I will always create letter based logos. Theres something so luxurious and beautiful about the simplicity of letter marks.
The expression is all in the details. The shape of the lettering, the weight and the addition flourishes added.
It's something that can be easily looked over if you are trying to do it yourself but thats where years of experience and creativity come in.
"Make everything as simple as possible but not simpler."
I use this as a compass for when I design. I don't want to over design anything or get caught up trying to add multiple different ideas and styles into one design.
The goal is to explain as clearly and efficiently as possible.
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